T05B: Social Media for Dental Practices: From Engagement to Conversion

Course Summary:

Are you spending money on Social Media Marketing, but not seeing any conversions? Feeling overwhelmed and don’t know what to post for engagement? Are you falling behind your competition? Facebook, Instagram, LinkedIn, TikTok – where should you begin, and how can you use social media to grow your practice? Join us for an engaging course on leveraging social media, complete with hands-on training for Ads and capturing video testimonials (scripts included!). In this interactive workshop-style course designed for dental practices by the Marketologist™ herself, Minal, you’ll learn how to build an effective social media presence, navigate algorithms with confidence, and create posts that highlight your unique services. Discover how to craft Ads that attract new patients, train your team to capture compelling patient testimonials, and maximize the impact of video content. Minal will also share time-saving tools, copywriting tips, and strategies to engage current patients, strengthen your brand, and grow your practice.

Learning Objectives:

1. Learn what, when, and how to use social media for conversions

2. Gain actionable insights and implementation tools that you can use immediately to improve your social media pages

3. Discover the latest tactics and trends, including video and content redistribution.

4. Learn how to create targeted social media Ads